Ads Free Y!Mail
The three webmail giants have been (and are still) competing for years, aiming to be the best free web email provider. The goal was pretty much clear: attract more users, let them receive and send tons of emails. The more emails flowing in and out of their mailbox, the more their ads are displayed… and hence the revenue kicks in.
The latest move (or probably a leap) by Yahoo Mail to an ads-free email environment puzzled me. Yahoo Mail has billions of active email users who don’t even need to worry about space limit. Yahoo Mail is offered free with no space limit and now with no ads. Hmm… So where does the revenue come from? Will ads revenue from search, news, and other Yahoo services good enough to cover operational costs?
Regardless of how Yahoo and the other two internet giants are performing in this difficult financial situation, the fact that they keep the innovation and improvement wheels running on is still of our best interest. After all, it’s the end consumer like us who benefit most.
The banner above is taken from my Yahoo Mail. It says:
Free
Better
Faster
Yahoo! Mail: Now Ads-Free
FYI: The ads mentioned above refer to graphical and flash-animated advertisement banners that you usually see when browsing and reading your email. My recent outgoing email still include footer promotional message from Yahoo to promote its own email service. Yet, Washington Post reported that the footer one liner ads has gone. Is it possibly only for US Yahoo Mail? Hmm…
Well, at least I won’t see huge banners promoting random stuff from food to lawnmower to partner matching service… which is obviously a good thing!
