ChrisPrasojo

Visual Design Principles on Poster

There are many aspects to consider when designing a poster. This assignment emphasizes on understanding and application of various visual design principles like visual hierarchy and balance to convey a message through a poster.

1. Brainstorming

I started by picking a single message that set the theme and layout of the poster. I chose “mentally active” as the main message of the poster and sketched some thumbnails to convey the message of “mentally active”.

2. Getting Images

Finding a subject in a proper environment setting is crucial to bring the message across. Therefore, I went to Chinatown to take some photographs of the elderly playing chinese chess. The images were then sorted and digitally manipulated to convey the message.

3. The Original Poster

The subject of this poster is an uncle in Chinatown, playing chinese chess. I took a dozen photos of him playing chess from different angles. One out of the dozen was finally chosen and manipulated in Photoshop to guide viewers’ eyes to the uncle and his chess game. Here’s the original poster that I designed, printed, and brought to critique session:

4. Final Poster

Following the feedback to reduce the amount of text in the poster, I modified the poster to this final version: